The third stage of an operation by the ADEME, the regional government of Aquitaine and the professional association of advertisers, Apacom, to encourage sustainable practices in the world of communication has come into being in the form of a Chart for the Environment.
The Chart, signed so far by five advertising agencies, consists of ten engagements on aspects such as reducing pollution during distribution, reducing the environmental impact of products, and (remarkably) taking into account the social impact of adverts’ messages.
Agencies also engage in an educational and advisory role for both clients and society at large.
Previous stages in this operation included awareness raising by a ”Best Practice Guide”, conferences, technical training and the cooperation of a consultant specialised in Eco-Design.
The five signatories so far are the agencies Aggelos, Adeline Derry Voisin, Inoxia, Calli Atlantique and Rebus. So if you want Green advertising in France you know who to Google!
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